- Học kỳ
- SP2026
- Thời Gian
- 4/5/26
- Loại tài liệu
- FE
ENW493c SP26 FE RE
Câu 1: Choose 1 answer (Multiple Choice)
Which of the following is NOT a very good search term for this topic?
Topic: Gun Laws
Câu 2: Choose 1 answer (Multiple Choice)
- A. gun restrictions
- B. guns
- C. gun laws in the U.S.
- D. the right to own a gun
- Đáp án: B
Is this phrase appropriate for an academic essay? "drunk as a skunk."
Câu 3: Choose 1 answer (Multiple Choice)
- A. No
- B. Yes
- Đáp án: A
What is the first thing to do after you receive a research paper assignment?
Câu 4: Choose 1 answer (Multiple Choice)
- A. Think of a research question.
- B. Make an outline.
- C. Write the thesis statement.
- Đáp án: A
Is this word appropriate for an academic essay? "increase"
Câu 5: Choose 1 answer (Multiple Choice)
- A. Yes
- B. No
- Đáp án: A
What is an annotated bibliography?
Câu 6: Choose 1 answer (Multiple Choice)
- A. It is a list of articles related to your topic, and it summarizes and evaluates these.
- B. It is a list of articles that you plan to read for your research.
- C. It is a list of articles by one author who is an expert on your topic.
- Đáp án: A
All of the following are questions to ask when determining the reliability of a source EXCEPT which one?
Câu 7: Choose 1 answer (Multiple Choice)
- A. Who wrote the source?
- B. What is the date of the source?
- C. What is the purpose of the source?
- D. How long is the source?
- E. Is the source biased?
- Đáp án: D
Is this word appropriate for an academic essay? "y'all"
Câu 8: Choose 1 answer (Multiple Choice)
- A. Yes
- B. No
- Đáp án: B
Which of the following is the most academic kind of source?
Câu 9: Choose 1 answer (Multiple Choice)
- A. popular sources
- B. news sources
- C. library databases
- Đáp án: C
Response rates can be increased through the adoption of ________ to research participants.
Câu 10: Choose 1 answer (Multiple Choice)
- A. Questionnaires
- B. Incentives
- C. Promises
- D. Suggestions
- Đáp án: B
Qualitative research is popular in market research due to the fact that there is no better way to understand the in-depth motivations and feelings of consumers.
Câu 11: Choose 1 answer (Multiple Choice)
- A. True
- B. False
- Đáp án: A
A well-developed research instrument can enhance the response rate and reduce ________ to participate in the research study.
Câu 12: Choose 1 answer (Multiple Choice)
- A. Refusals
- B. Willingness
- C. Follow-ups
- D. Suggestions
- Đáp án: A
Survey approaches are based upon the design and development of well ________ questionnaires. Key informants may be asked several questions with respect to their intentions, motivations, attitudes, demographic and lifestyle characteristics among others.
Câu 13: Choose 1 answer (Multiple Choice)
- A. Standardised
- B. Structured
- C. Arranged
- D. Directed
- Đáp án: B
________ focus on electronic devices which automatically record behavior and are supplemented by a diary. Such data are used for creating media programs on air time and developing viewer profiles.
Câu 14: Choose 1 answer (Multiple Choice)
- A. Diary media panels
- B. Focus groups
- C. Interviews
- D. Discussions
- Đáp án: A
________ refer to organizations which gather and sell pools of data and information which are developed to address information requirements and needs.
Câu 15: Choose 1 answer (Multiple Choice)
- A. Data
- B. Texts
- C. Syndicated sources
- D. Analyses
- Đáp án: C
A/An ________ scale is a figurative labeling scheme in which numbers serve as labels or tags in order to identify and classify objects.
Câu 16: Choose 1 answer (Multiple Choice)
- A. Nominal
- B. Ordinal
- C. Ratio
- D. Interval
- Đáp án: A
In a survey questionnaire, the vast majority of questions are ________ responses that require the respondent to select the answer from a prearranged set of responses.
Câu 17: Choose 1 answer (Multiple Choice)
- A. Fixed
- B. Obscure
- C. Easy
- D. Obvious
- Đáp án: A
Gathered market research data should be integrated with other research data coming from both ________ and external sources to make the most of their use and to make more confident strategic decision-making.
Câu 18: Choose 1 answer (Multiple Choice)
- A. Internal
- B. External
- C. Mixed
- D. Experimental
- Đáp án: A
________ scale is a scale where the numbers used to rank objects, such as numerically equal distances on the scale, demonstrate equal distances in the attribute being measured.
Câu 19: Choose 1 answer (Multiple Choice)
- A. Interval
- B. Nominal
- C. Ordinal
- D. Ratio
- Đáp án: A
The combination of survey data and databases helps the organization identify the nature and scope of different customer segments, understand the nature of the factors that influence the needs of customer groups, and reflect on best practices regarding target market decisions.
Câu 20: Choose 1 answer (Multiple Choice)
- A. True
- B. False
- Đáp án: A
The individual one-to-one interaction offers the interviewee the opportunity to be the focus of attention and to feel that their feelings and point of view are important and they are really important for the research project.
Câu 21: Choose 1 answer (Multiple Choice)
- A. True
- B. False
- Đáp án: A
________ refer to information that comes from households, and such information is offered for an extended period of time. In this vein, the key informants are required to record behavior as it takes place.
Câu 22: Choose 1 answer (Multiple Choice)
- A. Syndicated services
- B. Mail diary panels
- C. Industrial services
- D. Audit services
- Đáp án: B
The ________ scale consists of a number of statements that communicate a favorable or unfavorable attitude toward the concept under investigation.
Câu 23: Choose 1 answer (Multiple Choice)
- A. Stapel
- B. Semantic differential
- C. Ordinal
- D. Likert
- Đáp án: D
The research can be classified as ________ or ________ based upon whether the objective of the research is known to the respondents.
Câu 24: Choose 1 answer (Multiple Choice)
- A. Fixed or changing
- B. Standardised or random
- C. Structured or unstructured
- D. Direct or indirect
- Đáp án: D
Which of the following best describes the nature of a scientific theory?
Câu 25: Choose 1 answer (Multiple Choice)
- A. Must always be described as a set of mathematical formulae.
- B. Is valid if a majority vote of researchers approves it.
- C. Must be stated as an absolute truth. It is guaranteed that it will never be falsified by further experiments.
- D. Is guaranteed to be unfalsifiable when it is published.
- E. Is valid until further findings disprove it.
- Đáp án: E
Which of the following statements about the distinction between basic and applied research are acceptable?
Câu 26: Choose 1 answer (Multiple Choice)
- A. The spectrum between basic and applied research is continuous, and a researcher may engage in both kinds of research during his/her work.
- B. Applied research is a less valuable (and prestigious) kind of research than basic research.
- C. Basic research inevitably leads to discoveries that can then be transformed by applied research into practical industrial innovations.
- D. Basic research only requires "paper and pencil." No special equipment is needed.
- E. Basic research is so fundamentally different from applied research that a researcher has to specialize and choose between the two upfront.
- Đáp án: A
Among the following statements, which properly describes the scientific method, originated in the 17th century by scientists like Galileo, Newton, and others.
Câu 27: Choose 2 answers (Multiple Choice)
- A. The method requires explaining the natural phenomenon under study avoiding the use of mathematics.
- B. The method consists of observing a natural phenomenon under study, postulating a theory that explains it, and devising carefully chosen experiments to confirm or disprove the theory.
- C. The method is based on validation of a theory by randomly generated experiments.
- D. The method is purely theoretical, and does not require any experiments.
- E. The method assures that a certain theory explaining a natural phenomenon is valid (i.e., it is an undisputable truth) after carefully chosen experiments confirm it.
- Đáp án: B
Consider an algorithm that is supposed to find all possible occurrences in a text of person's names.
Câu 28: Choose 1 answer (Multiple Choice)
- A. The algorithm finds a name that is not a person's name. This is a false negative.
- B. The algorithm does not find the occurrence of certain person's names. This is a false positive.
- C. The algorithm may both find a name that is not a person's name and may fail to find the occurrence of certain person's names. In this case the algorithm is simply an unacceptable approximation.
- D. The algorithm may find a name that is not a person's name and may fail to find the occurrence of certain person's names. In this case the algorithm can generate both false positives and false negatives.
- E. The algorithm finds a name that is not a person's name. This is a false positive.
- Đáp án: D, E
What is a null hypothesis? Tick the correct answer.
Câu 29: Choose 1 answer (Multiple Choice)
- A. An obviously wrong hypothesis that does not explain a certain phenomenon.
- B. Hypothesis made by an inexperienced scientist.
- C. No hypothesis made.
- D. Hypothesis that further experiments disprove.
- E. Hypothesis framed in a negative form, which researchers try to reject to confirm a theory.
- Đáp án: E
You are asked to review a survey paper. In which of the following dimensions you are not expecting the paper to be particularly strong?
Câu 30: Choose 2 answers (Multiple Choice)
- A. Originality
- B. Significance
- C. Rigor
- Đáp án: A
Which of the following statements correctly describe soundness and completeness of a theory?
- A. Ideally, a theory should be both sound and complete.
- B. A theory for a given phenomenon is complete if all its predictions are possible manifestations of the phenomenon.
- C. A theory for a given phenomenon is sound if all its predictions are possible manifestations of the phenomenon.
- D. A complete theory for a given phenomenon can predict impossible manifestations.
- E. A theory for a given phenomenon is complete if it predicts all the possible manifestations.
- Đáp án: C, E
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