WDU202c_PE2
In this assignment, you'll be applying your knowledge of UI/UX design principles to redesign an existing website, which is AllBirds:
. The goal is to enhance user experience and improve usability of the current website.
1. Briefly describe the primary target audience of AllBirds. Include demographics, interests, and potential needs,... (1 pt)
2. Identify and explain major usability issues on the current website. Explain why those issues are problems for the user and how it affects their experience (50-100 words) (1pt)
Consider these aspects belows:
- Navigation system
- Content Relevance & Logic
- Effectiveness and efficiency of functions
3. Outline the key highlights of your redesign and how they improve the user experience (50-100 words) (1 pt)
4. Redesign wireframes with clean layout, suitable interaction and proper contents in Figma to address the usability you have mentioned (5 pts), include:
Homepage
- Product List Page (Collections)
- Product Details Page
- Cart Page with added items
- Check out page
5. Make a clickable prototype to demonstrate the solutions. (2 pts)
