Đề Thi FE MKT101 - SP26 - B5 - FE - RE

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MKT101 SP26 B5 FE RE

Multiple Choice Question 8(Choose 1 answer) Which of following strategies are NOT suitable strategy in decline stage?

A. Maintain the product

B. Havest the product

C. Drop the product

D. Advertising for the product

Multiple Choice Question 9(Choose 1 answer) Jolene's firm provide services for funerals. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm most likely practices the

A. production concept

B. marketing concept

C. selling concept

D. social marketing concept

Multiple Choice Question 10(Choose 1 answer) Conditions for market segmentation are

A. There must be differences in needs between different customer groups

B. There must be able to measure the size and business efficiency of the market segment

C. Customer demand in the market segment must be large enough to be profitable

D. All answers are corect

Multiple Choice Question 11(Choose 1 answer) A __________ is a five-foot-high cardboard display of Andy an Lily next to Comfort fabric conditioner bottle.

A. sample

B. POP promotion

C. POP pack

D. advertising specialty

E. premium

Multiple Choice Question 12(Choose 1 answer) One reason __________ remains popular is that sellers are more certain about costs than about demand

A. markup pricing

B. skimming pricing

C. inelasticity pricing

D. elasticity pricing

E. penetration pricing

Multiple Choice Question 13(Choose 1 answer) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs?

A. selling myopia

B. marketing management

C. value proposition

D. marketing myopia

E. the product concept

Multiple Choice Question 14(Choose 1 answer) A startup aims to launch a daily backpack with superior design. What should be the product designer's initial action?

A. Making prototype

B. Brainstorming

C. Observeing customers, shaping their product-use experience

D. Create branding tool kit

Multiple Choice Question 15(Choose 1 answer) All of the following are demographic criteria used to segment consumer markets except

A. Age

B. Income

C. Sex

D. Lifestyle

Multiple Choice Question 16(Choose 1 answer) An IBM sales representative is giving a product demonstration to a Best Buy representative. Assisting with the demonstration are an engineer, a financial analyst, and an information systems specialist. If IBM wins the Best Buy account, then all four IBM representatives will service the Best Buy account. This is an example of

A. team selling

B. territorial selling

C. inside selling

D. prospecting

E. sales promoting

Multiple Choice Question 17(Choose 1 answer) Mark's Markers, a manufacturer of color markers, has required its dealers to charge a specified retail price for its markers. Mark's is most likely guilty of

A. price fixing

B. retail price maintenance

C. price discrimination

D. price collusion

E. unfair price skimming

Multiple Choice Question 18(Choose 1 answer) Which product classification is typically purchased frequently, immediately, and with minimal buying effort?

A. Unsought Product

B. Convenience Product

C. Shopping Product

D. Specialty Product

Multiple Choice Question 19(Choose 1 answer) What is the term used to describe the idea that will be communicated to consumers through an advertisement?

A. advertising appeal

B. message strategy

C. consumer-generated message

D. creative concept

E. message execution

Multiple Choice Question 20(Choose 1 answer) Which of the following should be the first step in designing a marketing channel?

A. identifying channel objectives

B. identifying what consumers want from the channel

C. analyzing channel alternatives

D. evaluating intermediaries

E. exploring international opportunities

Multiple Choice Question 21(Choose 1 answer) Nielsen market research company organized a contest about ideas for new product of candy which aim to teenager. Which stage in new product development process of this activities

A. Idea generation

B. Idea screening

C. Concept development and testing

D. Test market

Multiple Choice Question 22(Choose 1 answer) Observational research is best suited for gathering __________ information.

A. exploratory

B. causal

C. dependent

D. secondary

E. descriptive

Multiple Choice Question 23(Choose 1 answer) Critically assess the role of ethical considerations in marketing research.

A. Ethical considerations are irrelevant in marketing research

B. They ensure the privacy and rights of participants are protected

C. They only apply to primary data collection methods.

D. They limit the scope of research and data collection

Multiple Choice Question 24(Choose 1 answer) The promotion mix is the company's primary communication activity, the marketing mix must be coordinated for the greatest communication impact. What is NOT included in the entire marketing mix?

A. Product

B. Competitor

C. Price

D. Place

E. Promotion

Multiple Choice Question 25(Choose 1 answer) The key to delivering customer satisfaction is to match __________ with __________.

A. company performance, the competition's performance

B. company performance; competitive prices

C. relationship building, performance tools

D. company performance, unique products

E. customer expectations product performance

Multiple Choice Question 26(Choose 1 answer) Reach, frequency, and impact are all __________ made when developing an advertising program.

A. sales objectives

B. budget decisions

C. message decisions

D. media decisions

E. advertising evaluations

Multiple Choice Question 27(Choose 1 answer) Digital and social media marketing impacts traditional marketing strategies by

A. Reducing the need for market research

B. Increasing customer engagement and real-time feedback

C. Eliminating the need for physical stores

D. Decreasing marketing budgets

Multiple Choice Question 28(Choose 1 answer) The qualities buyers dislike most in salespeople include all EXCEPT which of the following?

A. being pushy

B. being deceitful

C. being reliant on technology

D. being unprepared

E. being disorganized

Multiple Choice Question 29(Choose 1 answer) What is the main principle behind customer value-based pricing?

A. Setting prices based on production costs

B. Setting prices based on buyers' perceptions of value

C. Setting prices based on competitors' prices

D. Setting prices based on market trends

Multiple Choice Question 30(Choose 1 answer) Price is the only element in the marketing mix that

A. Builds customer relationships

B. Creates customer value

C. Generates revenue

D. All answers are correct

Multiple Choice Question 31(Choose 1 answer) Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?

A. sales promotion

B. personal selling

C. direct marketing

D. public relations

E. advertising

Multiple Choice Question 32(Choose 1 answer) In order to form a consistent and effective integrated marketing program, price decisions should be coordinated with each of the following EXCEPT

A. product design

B. distribution

C. competitors' prices

D. promotion decisions

E. marketing objectives

Multiple Choice Question 33(Choose 1 answer) Some advertisers use edgy humor in their advertisements in order to break through the commercial clutter. This is an example of an advertisement's

A. format

B. execution style

C. tone

D. image

E. message strategy

Multiple Choice Question 34(Choose 1 answer) Which of the following is NOT a geographical pricing strategy?

A. FOB-origin pricing

B. zone pricing

C. dynamic pricing

D. uniform-delivered pricing

E. basing-point pricing

Multiple Choice Question 35(Choose 1 answer) Setting a high price for a new product to skim maximum revenue from the target market is known as

A. Value Added Pricing

B. Market Penetration Pricing

C. Market Skimming Pricing

D. Good-Value Pricing

Multiple Choice Question 36(Choose 1 answer) Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to __________ distribution

A. exclusive

B. selective

C. intensive

D. administered

E. corporate

Multiple Choice Question 37(Choose 1 answer) Student's take away Coffeeshop identify all costs of making the coffee due to quantity then calculate the break-even pricing and set the markup price for selling, that is an example of

A. Value-base pricing

B. Cost-base pricing

C. Value-added pricing

D. Everyday low price

Multiple Choice Question 38(Choose 1 answer) Workers, managers, and members of the board are all part of a company's __________ public

A. general

B. internal

C. local

D. intermediary

E. market

Multiple Choice Question 39(Choose 1 answer) What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

A. segmented pricing

B. psychological pricing

C. referent pricing

D. promotional pricing

E. basing-point pricing

Multiple Choice Question 40(Choose 1 answer) Nonpersonal communication channels include major media, __________, and events

A. sales calls

B. buzz marketing

C. Atmospheres

D. word of mouth

E. e-mail

Multiple Choice Question 41(Choose 1 answer) The "service recovery paradox" suggests that

A. Customers are always more satisfied when a service failure occurs and is resolved compared to when no failure occurs at all.

B. Service recovery is impossible in industries with high service variability.

C. Effective service recovery can sometimes lead to higher customer satisfaction than if no service failure had happened.

D. Companies should focus on preventing service failures rather than investing in service recovery efforts.

Multiple Choice Question 42(Choose 1 answer) Mercy University's initial ads for the school's new MBA program are most likely intended to create

A. Liking

B. Awareness

C. Preference

D. Insistence

E. Coriviction

Multiple Choice Question 43(Choose 1 answer) Which of the following is NOT a core customer value?

A. The problem-solving benefits the customer seeks.

B. The actual product with its features, design, brand name, and packaging

C. The basic need or want that the product fulfills

D. The service and warranties offered with the product.

Multiple Choice Question 44(Choose 1 answer) Gillette is selling a set of shave and replacement razor at a combination price. This is an example of

A. By-product pricing

B. Captive-product pricing

C. Product bundle pricing

D. Optional product pricing

Multiple Choice Question 45(Choose 1 answer) Integrated marketing communications require a company's mass-market advertisements, Web site, e-mail, and personal selling communications to all have

A. equal portions of the advertising budget

B. Independent communications directors

C. separate marketing objectives

D. the same target audience

E. the same message, look, and feel

Multiple Choice Question 46(Choose 1 answer) To a producer of goods, a greater number of channel levels means __________ and greater channel complexity.

A. less distance between producer and end consumer

B. less control

C. fewer potential ideas

D. higher taxes

E. fewer channel partners

Multiple Choice Question 47(Choose 1 answer) Some companies have adopted a __________ strategy, offering just the right combination of quality and good service at a fair price

A. value-based pricing

B. good-value pricing

C. cost-plus pricing

D. low-price image

• E. elastic-pricing

Multiple Choice Question 48(Choose 1 answer) Which of the following is NOT a type of factor in a company's macroenvironment?

A. demographic

B. economic

C. technological

D. competitive

E. political

Multiple Choice Question 49(Choose 1 answer) Which of the following is the most important part of positioning?

A. Product Type Positioning

B. Product Feature Positioning

C. Product Service Positioning

D. Product Personnel Positioning

Multiple Choice Question 50(Choose 1 answer) Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of

A. exclusive

B. intensive

C. quality

D. high-end

E. independent

Multiple Choice Question 1(Choose 1 answer) Honda's decision to discontinue the Honda Insight hybrid sedan in certain markets is an example of which product lifecycle stage?

A. Decline

B. Introduction

C. Growth

D. Maturity

Multiple Choice Question 2(Choose 1 answer) You have decided to use only closed-ended questions on your survey. Which of the following questions would NOT be found on your survey?

A. Do you like chocolate?

B. What is your gender?

C. Do you work full-time or part-time?

D. What do you like about your teacher?

E. In which month do you plant your garden?

Multiple Choice Question 3(Choose 1 answer) What is a key benefit of co-branding?

A. Reducing advertising costs

B. Expanding into new categories by leveraging complementary strengths

C. Simplifying legal contracts

D. Limiting product innovation

Multiple Choice Question 4(Choose 1 answer) A society's __________ are expressed in how people view themselves, organizations, society, nature, and the universe

A. social codes

B. culture values

C. demographics

D. public policies

E. economicS

Multiple Choice Question 5(Choose 1 answer) All of the following are considered advantages of a territorial sales force structure EXCEPT

A. travel expenses can be minimized

B. each salesperson's job is clearly defined

C. accountability is clearly defined for each salesperson

D. salespeople develop in-depth knowledge of a product line

E. salespeople have the opportunity and incentive to build strong relationships with customers

Multiple Choice Question 6(Choose 1 answer) Which of the following represents the most significant risk to companies using a mass-marketing approach?

A. They may not realize economies of scale.

B. They may overemphasize the benefits of customized products

C. They may lose customers to niche marketers

D. They may lose customers who feel that mass marketers are invading their privacy

Multiple Choice Question 7(Choose 1 answer) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by

A. channel members

B. distributors

C. consumers

D. manufacturers

E. marketers

Đề Thi FE MKT101 - SP26 - B5 - FE - RE

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